McDonald's Easterbrook: Bringing 'fast' back to fast food – Crain's Chicago Business

McDonald’s Easterbrook: Bringing ‘fast’ back to fast foodCrain’s Chicago Business“When you’re in a turnaround situation, you cannot incrementalize your way out of it,” Easterbrook said at a December event in Chicago. “We are typically a risk-averse company (that is) very methodical and thoughtful and thorough in the way we move.McDonald’s replaces CEO after months of […]

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