The priceless marketing of a $100 grilled cheese – Upstart

The priceless marketing of a $100 grilled cheeseUpstartThe UpTake: Here’s one Chicago restaurant’s real recipe for a $100 grilled cheese: turn a commonplace lunch item into a luxury meal with premium ingredients, place a decadent price tag on it, cook up a press release and watch the incredulous headlines … …read more Source: Chicago Restaurant […]

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